Real Coaching.
Not Just A Plan.

Training plans are everywhere. What you need is someone in your corner when things go sideways. Here's a personal note from Coach Ben on what actually helps.

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No charge until day 15. Cancel anytime.

Hey there,

There's a good chance I know why you're here.

You've scoured the internet. Watched the YouTube videos. Followed a few influencers. Even checked out what the pros are doing. And somehow you're more confused about how to train than when you started.

Fair enough. There's a lot of noise out there, and most of it contradicts itself.

But the noise was never the real problem. The real problem shows up later. You get sick. Travel wrecks your week. A session goes badly and you don't know whether to push or back off.

That's when you're on your own, right when you need help the most. Not the videos. Not the influencers. Certainly not the pros. None of it can coach you through this. That's why Coached exists.

I've coached endurance athletes for over 18 years. Raced as a pro triathlete before that, and learned most of it the hard way.

What actually moves people forward isn't just more training. It's knowing how to handle what training throws at you, so you stop guessing every time life gets in the way.

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Ben
BenFounder & Head Coach, Coached

Real coaches. Structured training. 14 days free to try it.

Yes, we ask for a credit card. That's because we do real work from day one. But there's no charge until your trial ends and you can cancel anytime.

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One plan. Everything included.

Your training plan, built for you and reviewed by a coach when it matters. Unlimited messaging with your coach in the app. Four 15-minute coach calls a year included, with more available if you want them.

79 / month. Cancel anytime.

  • 🎯 Personalised Training Plan

    Built around your goals, experience, schedule, and races. Every session has a purpose, not just a place on the calendar.

  • 💬 Real Coach Support

    Ask questions, get feedback, and adjust your training when life gets in the way. You're never left figuring it out alone.

  • 📈 Progress That Makes Sense

    See your training, understand your progress, and make better decisions with guidance from experienced coaches, not guesswork.

  • 🧠 Learn As You Train

    Simple guides on training, nutrition, recovery, mindset, and race execution to help you become a smarter athlete, not just a fitter one.

Common questions we get asked.

Do I need to be experienced?

No. Beginners get clarity on what to do. Experienced athletes get someone willing to hold them back when needed. Either way, you'll always know what's next and why.

Will this fit around my life? 

That's the point. Your plan is built around your week, not the other way round.

What happens in the free trial?

Fourteen days, full access. A 20-minute kickoff call with a coach, your training zones set through simple testing, and a plan built around your week from day one. Cancel before day 15 and you won't be charged.

Is this just an app with a coach's name on it?

No. The app supports the coaching. It doesn't replace it. Your coach is there to help you understand the why behind your training, and to help you think through whatever comes up, sickness, travel, a rough patch, so you're not just following a plan blind.

Who will I actually work with?

It's team coaching. Our coaches all have full visibility into your training and your messages, so whoever's free responds first. You're never waiting on one specific person, and nothing gets missed because someone's out.

How do athletes feel after getting Coached?

We asked our athletes: What changed for the better since you joined Coached? Here’s some of what they said…

Yu Teng

Coached has played a huge role in my athletic progress over the past
2.5 years. Ben has provided the structure I needed, guiding when to push and when to back off so I could improve while staying motivated and consistent.

He’s also been a huge help in executing races. What used to feel like a test of fitness and grit now feels like strategy as well. With his framework, I improved my 70.3 time by about 30 minutes in under two years, and just qualified for the World Champs.

As someone who cares about peak performance, I’m sure Ben will keep refining his methods. I’m excited to see how far this takes me in my not-so-professional athletic career 😅

Michelle

I cannot even begin to tell you how great the coaches are! The guidance
they have provided has allowed me to understand my body's needs, make small tweaks to my training that has made a massive difference to my results, reaching PBs beyond what I thought I was capable of. Highly recommend.

Eelyn

After getting Coached, I started to love running training. I lost weight, set PBs in the 10k and Half Marathon, and finished my first marathon.

Sean

Great support both training-
wise and non-training-wise.
Also, a plan that is changeable
but within a structure.

Alvina

Maybe you have heard this many times, but I get now why Coached is that good.

Really very different having a real person looking at your data and providing guidance rather than just Runna.

Really motivates me to get my runs done!

Emily

Since getting Coached, I’ve loved every run. I used to think coaching was only for pros, so it’s been a relief to find a community of everyday athletes. The consistency, support, and motivation make every session something I look forward to.