Why I started Coached
I'm Ben Pulham.
Most athletes just call me Coach
I raced professionally as a triathlete and finished my career after the 2007 Olympic Trials.
When I stepped away from racing, I started coaching.
The goal was simple.
Help everyday athletes train well.
Track progress properly.
Enjoy the process.
During my career, I worked with world-class coaches and trained alongside some of the best athletes in the sport.
That environment shaped how I think about training.
How sessions fit together.
How recovery, fuelling, and decision making matter just as much as effort.
Coached is how I share those lessons. Clear structure. Real support. Training that fits real life.
What we believe
What we’re not
We’re not a quick fix, although that often happens.
We’re not “smash yourself every day.”
We’re not cookie-cutter plans.
We’re not chasing fads.
We’re not elitist.
Coached is simple, personal, and evidence-based. We believe in consistent work, smart recovery, and enjoying the process. Results take care of themselves.
Why we do it
Because we give a damn. About you, your health, your progress.
We treat athletes like people, not numbers. We’d rather see you train for a lifetime than flame out after one race.
Sound like you?
We’d love to work with you. Start with a free trial and see how good training can feel.